This was a fun one to write.

Long story short, we were tasked with creating a digital/social concept for Little Debbie Snack Cakes targeting moms. So my art director and I decided that the best way for moms to connect with Little Debbie was to make Debbie not so little anymore.

She’s all grown up, she’s fabulous and she goes by Deborah now. I channeled my inner Samantha Jones to nail the tone perfectly.

Personally I don’t know how I feel about selling sugar loaded calorie bombs, but this was a college project so it’s all good.